Megan Roup
Megan Roup, fitness professional and creator of The Sculpt Society app
Ahead of the launch of the Sculpt Society app, Megan Roup needed a partner to develop the overall marketing strategy. We outlined a plan for Instagram and email growth marketing, website development, visual and verbal branding, and product assortment development. We established a punch list of everything that needed to be accomplished by the app’s launch date. And then we got to work. In eight months, we built the marketing foundation for Megan’s super successful launch.
What We Accomplished
Directed creative brand strategy for brand book with logo, fonts, color scheme, and photography direction
Established the strategy and directed the design of a new website to reflect updated brand visuals
Created copy for the Sculpt Society app and website to convey product offerings
Creation of Sculpt Society vision for equipment including product selection and design
Developed and launched an email marketing strategy that included a welcome series and newsletter, engaging a list of current fans and increasing conversion rates of new subscribers
Full audit and strategy plan for Megan Roup and Sculpt Society Instagram pages
Strategic direction for Sculpt Society app photoshoot