Hannah Bronfman

Hannah Bronfman is the ultimate multi-hyphenate: an entrepreneur, artist, DJ, and health and fitness influencer. When she was looking to add “author” to the list, we stepped in as content creators, marketing experts, and email strategists.

Poised to launch her debut book, “Do What Feels Good,” she reached out to us for help with a strategy to generate awareness through organic and paid marketing. For the book release, we focused on increasing online sales and awareness via Amazon reviews and organic and paid Facebook and Instagram content. Post book launch, Hannah kept us on to help grow her personal brand and social media presence. By creating an organized workflow, advising on content strategy, and managing execution, we saw an overall boost in growth and engagement.

We started with a full audit of her brand to uncover areas of opportunity for growth. By outlining content niches, we devised a plan for Hannah to work towards for content creation that would maximize growth potential. We put together an ongoing content calendar with provided imagery and original creative copy, and established a workflow so Hannah could consistently post and develop her following. While our focus was primarily on Instagram, we made sure to post consistent content across both Facebook and Twitter to Hannah’s following. To further expand Hannah’s brand, we crafted a biweekly newsletter highlighting Hannah’s five favorite things called “Hannah’s List”. After a few months we grew the list to over 10k highly engaged subscribers.