iFundWomen
iFundWomen is a digital crowdfunding and business education platform for women entrepreneurs. Their goal was to achieve an inspiring, substantial following, especially on Instagram, the ideal space for educating about their platform, and driving growth, engagement, and awareness of their electrifying brand. We began with a thorough audit of the current iFundWomen Instagram to understand current performance metrics and what kind of content was succeeding (and, of course, what wasn’t). We addressed aspects that felt disconnected from their current brand book and visual identity, creating a more cohesive feel. From there, we identified multiple content buckets that addressed the company’s KPIs. iFundWomen hired us to handle growth and content strategy, sourcing and creating content, and the day-to-day management of the account, from posting to community engagement.
What We Accomplished
In 8 months we grew the iFundWomen following by 80% and increased engagement by an additional 2% overall
Created content that resulted in exponential growth in shares and saves
Implemented a content strategy that created a relatable and engaging Instagram page that ultimately drove more sign-ups on site