HBFIT
HBFIT is an online destination for wellness tips, workouts, and recipes. HBFIT came to us to help them achieve their goal of strengthening brand awareness and growing their audience across Instagram, Facebook, Twitter, and email. They also needed help streamlining their content and ensuring consistent posting across all platforms.
We came in to provide expertise in growth and content strategy, content sourcing and creation, and soup-to-nuts management of social media platforms, including community engagement. We jumped right in with an audit of the HBFIT brand to gauge what the existing audience responded to. We created content buckets to ensure every post would drive education and high engagement. We created a monthly calendar with visual and written content for daily posting across social media platforms. To acquire new email addresses, we enrolled the brand in regular partnerships and giveaways with like minded brands. Over the course of our audit, we also noted that the identities of the HBFIT website and Instagram account seemed disconnected, so we crafted a new visual approach to create a cohesive brand.
What We Accomplished
Revamped the design and color scheme of Instagram to create a cohesive visual identity
Created a workflow on Instagram, Facebook and Twitter with consistent content featuring workout tutorials, recipes, on beauty treatments, and more
Drove engagement and grew the HBFIT instagram following by 20% hitting almost 100k total followers and increased engagement by an additional 1%
Grew the HBFIT email list by 7k new subscribers