Kayla Itsines
Kayla Itsines is a world famous fitness trainer and creator of the workout app, Sweat
We grew fitness trainer Kayla Itsines’s niche online presence into an empire (Yes, we’re tooting our own horn). One of the most popular fitness trainers in the world, there’s no doubt Kayla Itsines is a phenom: We just made sure all the right people knew about her, her workout program geared toward women, and her uber-popular app, Sweat.
Kayla and her team came to us for overall marketing growth and brand awareness across her website, email, social media, and paid advertising. They wanted to grow their following, boost sales and subscribers, and improve conversion rates. We got to work.
With no existing marketing programs in place, we started from scratch, building a comprehensive framework as our jumping-off point. We added email captures and incentives, like a free 7-day workout guide. We ran paid ads on Facebook and Google, driving thousands of new leads and sales. We crafted an email strategy and weekly newsletter, managing automation and special offer content. As their internal team grew, we turned our focus to traffic drivers, like on-site conversion funnels and an engaging organic and paid social media presence.
What We Accomplished
● Re-designed the website & landing pages, increasing sales by 300% over three years
● Grew Kayla’s following to 3 million+ between Instagram, Facebook, and email subscribers
● Strategized, managed and executed multi-million dollar profitable campaigns on social media and SEM
● Performed on-site split testing to increase conversion rates
● Bundled products, ultimately increasing overall average order value by 80%
● Created an internal network of 100+ influencers to promote content, before Instagram advertising or paid influencer companies existed